PAUL HANCOCK

This is no ordinary ‘white paper’. To highlight E.ON’s commitment to improving air quality, we created the world’s first ‘pollution-eating’ document. Sent to politicians, heads of industry and key influencers, the white paper was printed on a special stock infused with titanium dioxide - a pure white compound with known ‘pollution-eating’ properties. So, while people were reading about E.ON’s plan of action to help reduce pollution, the document itself was already helping clean the air around them.