PAUL HANCOCK

'Don’t spill it. Give it.'

This idea was created in the aftermath of the 2011 London riots. We wanted to start a positive social movement to turn the tide against violent street crime and towards altruism. The campaign line - 'Don't spill it, give it' - will initially appear on T-shirts (given free to people who give blood, but on sale to everyone else), with celebrity endorsement/PR to follow.