Marston’s Pedigree - England Cricket Sponsorship
Tactical Press, OLA, Viral
2009: Australia need a draw to prevent England winning the Ashes...
...but they fail.
2010: England win the Ashes again, with Captain Cook at the helm...
...and then become the best Test side in the world in 2011, at the expense of India.
‘Uluru’ - interactve banner
‘Ball Tampering’ - online film
We created the 'Aussie-bashing' campaign for the 2005 Ashes series, and it has continued running throughout Marston's sponsorship of the England Test team. It featured online, viral and fast turnaround tactical press ads on broadsheet sports pages, responding to events during each series. As the campaign evolved, other Test nations fell victim to our sledging - culminating with the England v India series in 2011, when England took India's crown as the No.1 Test nation in the world.