PAUL HANCOCK

To celebrate the 25th anniversary of the Land Rover Discovery, we were briefed to make a film about the amazing journeys the vehicle has undertaken. But then we realised the film had already been shot, by Discovery owners themselves - and the footage already existed in thousands of clips online, on mobile phones and camcorders all over the world. We invited owners to submit their Discovery adventures, and collaborated with Oscar and BAFTA-winning director Asif Kapadia ('Senna', 'Amy') to create a story from over 100 hours of footage. We hosted the resulting film online and it triggered a new influx of contributions, creating enough additional content to keep the celebration going for an entire year.