Krispy Kreme - ‘Nessie’
OOH
'Nessie' 48s - the launch poster for Krispy Kreme's first ever Scottish store.
Krispy Kreme needed a poster to publicise the opening of their first store in Scotland. Their doughnuts are fairly iconic to start with, but we combined them with another well-known Scottish symbol. The result was a poster that helped cause a wee bit of chaos on opening weekend, and Krispy Kreme's most successful store launch ever.