PAUL HANCOCK

A series of idents for Jaguar's sponsorship of Sky's coverage of international cricket. And a world first: each one was served live, to coincide with the most recent event in the match. Every decision, milestone and break in play had its own ident in the subsequent ad break, providing sponsorship content that was as up to date as Sky's coverage was. We also created ‘The Cricket Ball Challenge’ as part of the sponsorship, a competition that put three England cricketers in the driving seat…