PAUL HANCOCK

How could E.ON highlight the invisible threat posed by air pollution in cities that have a traffic problem? We personalised the issue through DOOH: a live video feed turned each poster into an interactive ‘mirror’, inviting people to engage to find out how bad pollution levels were on that street. When people approached, the air quality in that location was displayed by pulling in live pollution data. Then, a responsive, augmented reality visualisation of the surrounding pollution was activated, immersing the people who were interacting with the poster. It was visibly thicker nearer the ground, to highlight the increased danger that children face. Facial recognition tracked the pollution to people’s mouths to make it look like they were breathing the particles in. The poster then announced the arrival of E.ON’s new network of EV charge points, before driving people online to find out more.