BBC Sport - World Cup
TV, Cinema, Outdoor
BBC Sport - ‘World Cup’, 120s TV/Cinema
The team behind the promos for Damon Albarn's 'Gorillaz' was commissioned to produce this animated campaign for the BBC's coverage of the World Cup in Japan and Korea - in the Orient's traditional Animé style. The brief was to beat ITV in the ratings war: and the BBC did, by a factor of 4 to 1.
Lineker (who had already plied his trade in Japan), and the rest of the BBC commentary team as Manga superheroes...
The French were the holders - it'd be much easier to get the World Cup from the BBC than from them...
Inexplicably, the multi-talented Dutch team had failed to qualify. But Bergkamp and co could catch all the action by tuning into the BBC...