PAUL HANCOCK

British Airways needed a campaign aimed at expats living in North America, to encourage them to fly home with the only airline a Brit should – British Airways. So, we devised a film as well as online and social activity to make them nostalgic for good old Blighty. Britain may not always be great, but it's home - and that’s what makes it great to us.

Phase 2 of #NoPlaceLikeHome targeted the expats in the run up to Christmas. We invited friends and relatives to send them digital postcards to encourage them to come back to Blighty for Christmas, using our ‘Great British Christmas Postcard Generator’.